Maundy Relief is well-known organisation embedded in the local community of Hyndburn, people contact the charity for a myriad of reasons: help with furniture, household goods and food; counselling for those in mental distress; welcome, hospitality and companionship for the lonely; advice and informal advocacy for those struggling with bureaucracy or those who slip through the net of statutory services; group activities and training for those ready to move on in their lives. The video, fronted by actress Julie Hesmondhalgh, features the volunteers from the charity, recognisable faces from the local area and soap stars from Coronation Street, Hollyoaks and Emmerdale.